35 Entrepreneurs Share Their Biggest Marketing Mistakes
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Marketing mistakes happen every single day. As an entrepreneur, you have so many moving parts to work with: funnels, emails, videos, graphics, text, ads, scripts . . . I could go on, but you get the picture. Most of the time, you’re testing and experimenting with different tactics, systems, and “the latest and greatest.” But what about when it all goes wrong? More than just being a marketing mistake, you could be out hundreds or even thousands of dollars. Not, exactly what you signed up for, right?

That’s why I asked my friends, colleagues, JV partners, mentors, coaches, and fellow marketing professionals if they would take a moment out of their extremely busy workday to drop a nugget or two of advice.

I’ve made my fair share of marketing mistakes as well. My biggest mistake was attempting to grow two totally different businesses simultaneously. I was constantly thinking of ways to market each business, plus when I introduced myself, I had to be aware of who I was speaking to so that I could recite the correct elevator speech. It was exhausting.

In 2016 I was challenged to choose ONE business to market. I did that and I must say, even though it was difficult in so many ways, it was the best decision I’ve ever made.

Now that you know my biggest marketing mistake, check out the pure gold information shared by my colleagues so you don’t have to suffer the same mistake and can get to success quicker.

The listings are in no particular order.

Here’s a list of the names along with a quick link to that person’s information. I also included a tweetable Take-away so you can share this information with your own followers.

Sharvette Mitchell Lori Manns Szebastian Onne Alicia Couri Heidi Richards Mooney
Marie Fratonie Sandra Beckwith Tamay Shannon Rhonda Hudgins Donna Price
Sylke Chesterfield Rob Schultz Kristin Thompson June Cline Divya Parekh
Lynnis Woods-Mullins Shade Adu Nyala Phillip Melissa St. Clair Tracey Osbourne
Kristi Dosh Sharon Reid Althea McIntyre Lucinda Cross Bernadette Harris
Marissa Stone Kelly Roach Karen Davis Patty Lennon Stephanie Liu
Rebecca Britzi Denise Marsa Stacey Ruth Nadine Mullings Audrey Vassell

 

 

Short on time? Download a PDF version of this blog post and go through it at your own pace.

 

 

 

Sharvette MitchellSharvette Mitchell

Coach. Web Designer. Speaker. | SharvetteMitchell.com

~Dedicated to helping female entrepreneurs build their online platforms so that they generate revenue with an amazing online
brand.

My biggest marketing mistake was making “barter” deals for the sake of exposure or marketing and the deal was one-sided. The other person or company got the big end of the stick and I got the short end. I now avoid this by making sure barters or partnerships are equal value and advantageous for both parties. This may require some due diligence and being selective but it pays off!

Tweet this Key Take-Away:
Tweet: Make sure barters or partnerships are equal value and advantageous for both parties. http://bit.ly/2JQhWdx

Make sure barters or partnerships are equal value and
advantageous for both parties.

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Lori Manns

Lori Manns

Trailblazing Business Strategist | Sales Coach | Speaker |  QualityMediaConsultants.com

~My faith in God gives me an unshakable belief in myself. I am a student of success and believe in surrounding myself with like-minded people.

My biggest marketing mistake was failing to Communicate in the Right Language with Prospects and Ideal Clients. When I first started my business I had not mastered how to attract my ideal clients by pinpointing their challenges and pain-points.

I knew how I could help them but I wasn’t hitting the nail on the head in terms of speaking their language. I began using the same jargon and phrases that my prospects and ideal clients used when they would inquire about my services along with describing the solutions that I could ultimately help them solve or address. It helped me to turn things around.

The art of effective communication is critical in marketing to your ideal clients and customers. You must deliver your content in a way that specifically targets your audience with the right messaging in a compelling manner. If you don’t speak the same language (meaning verbiage and key words) of your target market, they will never recognize that what you have to offer is exactly what they need. Make certain to speak the language of your prospects and ideal clients so that once they find you they will self qualify themselves and know that you are the person or company they should work with.

Tweet this Key Take-Away:

Tweet: Deliver your content in a way that specifically targets your audience with the right messaging in a compelling manner. http://bit.ly/2JQhWdx

Deliver your content in a way that specifically
targets your audience with the right messaging in a compelling manner.

 

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Szebastian Onne

Szebastian Onne

#INSPIRE The ‘almost Naked CEO’ Szebastian.com & Dreamaniac TVSzebastian.com

~Szebastian Onne G. S. is the almostNakedCEO of Szebastian #INSPIRE Private Limited, and Principal Founder and Creative Director of Dreamaniac TV. He is dubbed as the ‘Male Olivia Pope’ of Branding, Digital PR & Growth.

We live to learn.

There is no business that is conceptualized perfectly from the very beginning. We make mistakes, we fail, we learn, and we improve.

In the initial years of our brand, I was excessively focused on perfecting the brand presentation than selling services right.

I was more concentrated on the appearances rather than getting the message out to the clients and prospective clients. It was always about representation of the brand more than connecting to the prospective client.

The first two years in particular, needless to say we had a lot of ups and downs.

Though our services were selling like hotcakes, I would invariably be diverted on focusing on the brand appearance which left room for error in marketing. Down the line I learnt to the importance of clarity of message in marketing, concentrate on the relevance to the client and once we achieved that, our brand automatically started speaking for itself.

This made our message crystal clear, connecting and instilled confidence in the client’s mind, being relevant to what the client was looking for. This made my clientele base become synchronized and attuned to my brand services and their trust in our ability.

I still learn every day – from my brand, from my clients and from my team. There is always more scope to do better, to grow bigger and connect closer if the focus is dedicated clear message, effective marketing and always staying genuine to your service goals.

Tweet this Key Take-Away:

 

Tweet: Keep your message crystal clear, which will instill confidence in your client’s mind and be relevant to what your client wants. http://bit.ly/2JQhWdx

Keep your message crystal clear, which will instill confidence
in your client’s mind and be relevant to what your client wants.

 

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Alicia CouriAlicia Couri

Red Carpet CEO Consulting Personal Branding Strategist, Author & Speaker. Kolbe Certified™ Consultant Executive Producer DramaniacTVAlicia360.com

~Founder of RedCarpetCEO, Executive Producer and Co-Founder of Dreamaniac TV, Personal Branding and Media Expert and Kolbe Certified™ Consultant. She is also an Author, Speaker and Actor. Her mission is to Influence, Educate, Inspire and Entertain with Audacious Confidence.

My biggest marketing mistake: “Not having a clear strategy in the beginning”. We always hear, start with the end in mind, but what is the end – more sales, more clients . . . That is way too vague. Be very specific with your outcome and targeted and then develop a strategy to go along with that.

Tweet this Key Take-Away:

Tweet: Be very specific with your marketing outcome and then develop a strategy to go along with that. http://bit.ly/2JQhWdx

Be very specific with your marketing outcome and then
develop a strategy to go along with that.

 

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Heidi Richards Mooney

Heidi Richards Mooney

Author, Entrepreneur |  Redheadmarketinginc.com

~Over the years social media and internet marketing companies have come and gone. We’ve Stayed! We’ve helped small businesses build their own strategies and get found online for more than 11 years (that’s 77 in dog years!)

Thinking I know what my customers want and need without asking them first.

Funny, when I started my business, I thought I knew so much. I had the education, I networked, I took continuing courses, I followed the experts and read the trade magazines. But what I didn’t know is what I didn’t know. And my results were lackluster. I spent a lot of money and time on marketing with mediocre results. And then someone smarter than me suggested I ask my customers what they want. Imagine that? After that, I started asking them every time I had some new product or new offer. At first I focused on current customers. Then I got bolder and started asking potential customers and total strangers. I would do surveys at trade shows, focus groups even before they were called focus groups, called and asked customers for feedback (telemarketing) sent letters with postcards that had mini surveys and return postage (got back more than 80%). I tested my products/offers, pricing and even customer service. Today we do things a little differently, with email marketing, online surveys and forums, social media and more.

The bottom line is that testing is so important. It takes the guesswork out of what a client wants and needs. It saves time, money and frustration. And when done correctly, it can add a great deal to your bottom line (and your sanity).

Three tools I recommend are SurveyMonkey, ClientHeartbeat and Survicate.

And finally, remember that automation is an amazing time-saver, but there is nothing like the personal touch.

Tweet this Key Take-Away:

Tweet: Save a lot of money and time on marketing by asking your audience what they want. http://bit.ly/2JQhWdx

Save a lot of money and time on marketing by asking your audience what they want.

 


 

Marie Fratonie

Marie Fratonie

GetClientsEverywhere.com

~Marie works globally to help professionals build solid, long-term, successful businesses. She coaches business owners and professionals to become savvy, social, and successful through cultivating professional relationships that are both fulfilling and profitable.

My biggest marketing mistake that I’ve made is simply not doing proper planning for a launch. There are so many moving parts to a successful program or event launch, that without sufficient time to plan, coordinate with my team, produce the materials, the results are impacted. I even had to cancel and re-work a program due to insufficient planning. Thinking, imagining, listing, coordinating and delegating are now staple activities that I employ regularly.

Tweet this Key Take-Away:

Tweet: Allow sufficient time to plan, coordinate with your team and produce everything needed for your launch. http://bit.ly/2JQhWdx

Allow sufficient time to plan, coordinate with your team
and produce everything needed for your launch.

 

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Sandra Beckwith

Sandra Beckwith

Author and book marketing coach | BuildbookBuzz.com

~I teach authors how to reach more readers by creating training programs that take the mystery out of key book marketing tactics and by working one-on-one with them so they get over, under, or around book marketing and sales roadblocks or obstacles.

It took me a while to realize and accept that you can’t sell your audience information it needs if it doesn’t yet want it. You have to give people what they think they need — which isn’t necessarily what they really need — and quietly fold into that package what you know will help them the most.

Tweet this Key Take-Away:

Tweet: You can't sell your audience information it needs if it doesn't yet want it. http://bit.ly/2JQhWdx

You can’t sell your audience information it needs if it doesn’t yet want it.

 

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Tamay Shannon

Tamay Shannon

w2smarketing.com

~I’ve developed great partnerships with others who compliment my expertise. I know what my clients’ needs are and how to solve them.

Stop change start. Not pursuing a strategy long enough to actually know if it works or not. Just going by my feelings and not the data.

 

 

Tweet this Key Take-Away:

Tweet: Give your marketing strategy enough time to work. http://bit.ly/2JQhWdx

Give your marketing strategy enough time to work.

 

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Rhonda Hudgins

Rhonda Hudgins

RhondaRhudgins

~Owner/Founder Metro ATL & Beyond and Metro Brag Bags – Networking Strategist brings you Real | Relevant | Help

My biggest marketing mistake is one I believe is very common. I kept throwing all types of spaghetti [content] against the wall and kept hoping it would stick. But it was never that perfect al dente, it was always too mushy or too hard. So, I’ve learned to “read the instructions” and cook my content dependent upon the dish [the audience] it’s being prepared for. I still slip, but I’ve learned to stop myself mid-throw most of the time. The biggest lesson was, not everyone likes pasta. Not everyone needs or wants what I have to offer.

Tweet this Key Take-Away:

Tweet: Not everyone needs or wants what you have to offer. http://bit.ly/2JQhWdx

Not everyone needs or wants what you have to offer.

 

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Audrey Vassell

Audrey Vassell

GlamEssentials.com

~Our mission is to create and offer products that encourage self-care and self-love with the end result of looking your best and feeling amazing.

The biggest marketing mistake I made is when I hired someone to run Facebooks ads for me without taking the time to proof the ads to make sure the ads were targeting my demographic and target market. Facebook ads are not a one size fit all, even if you’re in the same niche. Make sure the ads are geared towards your target market and demographic to have a chance of them being successful.

Before I run another FB campaign whether I do it or someone else I will make sure the ads, the images and target market is on point.

Tweet this Key Take-Away:

Tweet: Before you run ads, make sure the copy, image, and target market are on point. http://bit.ly/2JQhWdx

Before you run ads, make sure the copy, image, and target market are on point.

 

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Donna Price

Donna Price

Marketing Strategist Author, Speaker, Business Coach | CompassRoseConsulting.com

~Having fallen in love with marketing, Donna shows business leaders how to put their marketing together so that it works for them instead of just draining their bank accounts.

My biggest marketing mistake was to go into business with the naive idea that people would naturally come to my business. I didn’t know anything about marketing as I was coming out of a leadership job in a non-profit where clients were waiting to be served and we didn’t have to do extensive marketing. My solution was to start learning marketing, mastering marketing skills and continuously learning new skills. Marketing is ever evolving. What you know today is not necessarily going to work forever, yes, there are some things that are always going to work — customer referrals, recommendations etc. But you have to stay current.

I found that what my prospects and clients needed was marketing too. People go into business to do their craft…whether it is massage therapy or law or construction or leadership training. Then they find they have to market. My business evolved to meet this customer need to learn marketing, understand marketing and doing it. I work with business leaders to fix their marketing and make it work for them. I believe that as the business owner or leader YOU need to be at the center of your marketing and you cannot outsource it all. You have to embrace it and understand it.

Tweet this Key Take-Away:

Tweet: Marketing is ever-evolving. What you know today is not necessarily going to work forever. http://bit.ly/2JQhWdx

Marketing is ever-evolving. What you know today is not necessarily going to work forever.

 

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Sylke Chesterfield

Sylke Chesterfield

Business Success Coach | ChesterfieldAdvantage.com

~We help professionals run their business more effectively with products and services that help make it happen.

I think the biggest marketing mistake I have made (and I see many others still make) is talking about my own business and approach too much – whether it’s in print or conversations.

To avoid this from happening, I focus on my reader or conversation partner and their needs, so I can more appropriately tailor my offer by using their words.

Tweet this Key Take-Away:

Tweet: Your audience doesn't care HOW you do it, cater your expertise to their needs. http://bit.ly/2JQhWdx

Your audience doesn’t care HOW you do it, cater your
expertise to their needs.

 

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Rob Schultz

Rob Schultz

ProfitSeduction.com

~I was fortunate enough to stumble onto success quite a few times. Real success comes from actually building a business that won’t tank when Google or Facebook come up with their latest update.

My biggest mistake was being too tentative starting out. Not trusting my instincts. And not jumping in 100% when I had a hunch something would work in a big way.

One of the biggest problems I see everywhere is people looking for a formula, a tactic, a silver bullet that going to do it for them. Is it a funnel? A podcast? A Facebook Live Challenge? Too many people are throwing stuff out into the world and hoping it sticks.

And when it doesn’t, hopping on another tactic, hoping it’s the gravy train.

They’re looking for the tactic to provide the magic. Instead of providing the magic themselves, by figuring out what their prospects are urgently searching for …

And then providing it.

“Close your eyes and roll the dice marketing” rarely works.

Getting in front of what your market already wants with a “rock-your-socks-off solution” that delivers the results they want is the closest thing to “can’t miss” that I know of. Regardless of what tactic you use.

Yep, it’s a lot more work. But while 99% of your competitors are throwing stuff at the wall, you’ll be the one walking away with the clients.

Tweet this Key Take-Away:

Tweet: Stop looking for the tactic to provide the magic, figure out what your prospects want and give it to them. http://bit.ly/2JQhWdx

Stop looking for the tactic to provide the magic, figure out
what your prospects want and give it to them.

 

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Kristen Thompson

Kristin Thompson

SpeakServeGrow.com

~My goal is to help you take your personality and your expertise, and package it into a message and a business you love…. so you can serve more people and make lots of money doing it!

The biggest mistake I made? Oh boy, I made my fair share.

The first big mistake was counting myself out. It was a mindset issue that really held me back. And I’ve found this is super common for clients too. And the real bugger is it tries to return at each up level from $10K month to $20k, $50k, $100k months and more.

Playing small, thinking you’re not ready yet, wondering if people will “find out” you’re really just a normal person. GASP! lolz.

These are a few common thoughts that keep us from high visibility opportunities, saying yes to speaking gigs, saying yes to partnering with big-name experts, and more.

So two rules to help you breakthrough…

Rule #1 is always assume you’re more capable than you know.

And rule #2 is always say YES!

We can figure out the strategy and the how later, but always say YES to great opportunities when they arise, even if you’re not sure you’re ready for them. Encourage the universe to keep bringing you to the good stuff!

Say yes to speaking at an event or conference, doing a Facebook live or partnering with that guru you always looked up to! For me, it’s lead to speaking on big stages at seven-figure events, launching my own online course (Command Any Room & Rock Your Talk) generating multiple six figures in a month, and hosting my own live event too (The Rise Live Event in Portland)!

So big results get unlocked when we shift our mindset.

The other big mistake I made was not having enough leverage in my business.

If you want to really gain a ton of momentum in your business and fire up your revenue without burning out…
leverage is the name of the game.

So we can get that leverage in your marketing by speaking to groups online and off– which lets you share your message with LOTS of new people all at once. (Instead of plodding along trying to meet people on by one)

Next, we can add leverage to your sales, by always having an offer.

Now you can offer something for free (a free gift or entrance to a high-value Facebook group.) and by selling an entry-level course, which should ALSO have leverage.

So your entry-level offer can be an online course, a workshop or event, these types of offers allow you to sell LOTS all at once without increasing your hours. And because it’s an entry-level offer, the GREATEST number of people can say yes to you.

When I made that mindset shift, I realized I could be MORE helpful to people if I allowed myself to get more visible.
And then the one-to-many sales I generated allowed me to help those folks in an even more meaningful way.

Speaking in a way that teaches & inspires the room, offering a great “first step” course (which for me is Rock Your Talk), and then up selling the right people into coaching has been very lucrative and rewarding.

I’ve been able to work part-time, be a mom, and generate 5 and 6 figure months from home… all done perfectly imperfect.

And for that, I’m grateful.

Tweet this Key Take-Away:

Tweet: Always say YES to great opportunities when they arise, even if you're not sure you're ready for them. http://bit.ly/2JQhWdx

Always say YES to great opportunities when they arise,
even if you’re not sure you’re ready for them.

 

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June Cline

June Cline

Southern, Sassy and Savvy, Harley Riding Humorist | JuneCline.com

~June shares her research and expertise using the power of laughter to build team cooperation, camaraderie and kindness which boost the bottom line.

My biggest marketing mistake is being consistently inconsistent. I work on it by setting a timer for 15 minutes as a reminder of a specific task.

Tweet this Key Take-Away:

Tweet: You can get a lot done 15 minutes at a time. http://bit.ly/2JQhWdx

You can get a lot done 15 minutes at a time.

 

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Divya Parekh

Divya Parekh

Amazon #1 International Bestselling Author of The Entrepreneur’s Garden: The Nine Essential Relationships to Cultivate Your Wildly Successful BusinessDivyaParekh.com

~I am blessed with the ability to connect with audiences across all industries and am very gratified with the reviews my appearances receive.

Because I thought that I had my finger on the market’s pulse, I created services that did not resonate with the market to an extent I expected. Since then, I have learned to connect with the market and discover as to what they want and need.

If you want your business to grow exponentially, it is important to recognize that you have to bridge the gap where your business is and where you want it to be. You need a well-conceived marketing plan and execution strategy to close the gap. Your products and/or services will bring the solution that your ideal clients need. In turn, you will move forward on your path to success.

As you grow your business, you will no longer have to start from scratch. You will be building on the success of your current projects. The success of your business today and tomorrow is driven by client experience and doing the right things for the right reasons, and not because they are paying you. It is about taking your expertise to the next level and stepping into an influencer role.

When you have truly care and develop a genuine relationship with your client, you authentically provide them the experience they desire. The customized service allows you to stand out in the crowd. As you share your expertise while serving your ideal clients, they realize that you are the one for them. Gradually, they become champions for your business, spreading the word to others about your great products and services.

Tweet this Key Take-Away:

Tweet: It's important to recognize that you have to bridge the gap where your business is and where you want it to be http://bit.ly/2JQhWdx

It’s important to recognize that you have to bridge the gap
where your business is and where you want it to be

 

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Lynnis Woods-Mullins

Lynnis Woods-Mullins

Holistic Living and Wellness Expert | WellnessWoman40.com

~I wanted to pursue my true calling of educating women on how to achieve total wellness of the mind, body and spirit through holistic practices and fitness.

My biggest marketing mistake was NOT developing local relationships and only focusing on virtual relationships. My initial thought was that since I am a virtual business that would be my focus. I have learned that local sources represent another possible revenue stream and an obvious one. Also, continuing to have a presence in your local market can possibly end up in other virtual referrals, gives you an opportunity to network and connect in person which is always important, and can add to your initial speaking opportunities. I went local again about 2 years ago and my income has more than doubled this past year as a result.

Tweet this Key Take-Away:

Tweet: It's important to recognize that you have to bridge the gap where your business is and where you want it to be http://bit.ly/2JQhWdx

Local resources can be just as profitable as online resources.

 

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Shade Adu

Shade Adu

Shadeyadu.com

~I help you, the visionary woman entrepreneur, step into your greatness, create the impact you deeply desire, make a 6-figure income your new reality and build online brand empires.

Not having a clear target market. Speaking to everyone is speaking to absolutely no one. Niche down. Get clear about your target market and offer them exactly what they want. It will help you simplify your marketing strategy.

Tweet this Key Take-Away:

Tweet: Speaking to everyone is speaking to absolutely no one. http://bit.ly/2JQhWdx

Speaking to everyone is speaking to absolutely no one.

 

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Nyala Phillip

Nyala Phillip

THE MASTER MIDWIFE for Coaches NyalaPhillip.com

~Nyala believes that YOU are the missing ingredient. Your story & experiences hold the power to transform your life and the lives of those you were meant to serve.

Let me begin by first saying that this is a fully loaded question. I’ve made so many marketing mistakes along my journey.

But I would have to say, the one that has left a lasting impression and that when learned actually helped me pivot in my own business would be “not following the law of 1’s” from the beginning.

Because if I did, I would have saved myself years of overwhelm and being on that never-ending marketing Circle.

The Law of  1’s says you should Start with 1 niche. Then solve/service 1 problem for that niche. Then 1 lead generation strategy to find prospects with that problem. And finally, 1 sales strategy to convert those prospects into customers.

When I started I was being all, teaching all, and trying to sell all the things. But when I realized that Coaches was who I loved working with and was able to get faster and better results for, everything changed.

I was able to create marketing messages that spoke directly to the hearts of my ideal clients. I was able to x out all the confusing sales funnels and marketing strategies that did not sit well with me and I was able to create a signature process that would allow consistent and predictable results for myself as well as my clients.

So there you have it, I would advise ANY coach, consultant, or message-driven entrepreneur to

Pick ONE NICHE – For example, I went from helping (ALL) entrepreneurs to Coaches.

Understand that more hands in the pot does NOT mean more opportunities for you!

More hands in the pot means you’re splitting your time, your energy and your focus creating…

Multiple niche marketing messages…

Multiple niche products…

Multiple niche programs…

Multiple niche landing pages… etc..

You can see how that can become overwhelming, right?

Maybe you’re already overwhelmed trying to get one business up and running. Well think of each niche as a new business.

Provide ONE service to that niche – For example, I help coaches market their message. When you hear that you know EXACTLY what you’re going to get right?

Choose 1 lead generation strategy and master it – I started with webinars and once I was bringing in four figures consistently from webinars, I moved on to a new strategy.

Lastly, choose one sales strategy. If you use strategy/discovery calls which is what I advise, stick with it because with each strategy there is a learning curve.

Any time you deviate from the law of 1’s you slow progress. Any time you deviate from the law of 1’s you lose money. Any time you deviate from the law of 1’s you put yourself in more and more overwhelm.

So, first prove you can serve 1 niche with 1 great product/service using 1 lead generation and 1 sales strategy, THEN branch out. Until then – stay focused.

Tweet this Key Take-Away:

Tweet: You can't be all, teach all, and sell to all. http://bit.ly/2JQhWdx

You can’t be all, teach all, and sell to all.

 

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Melissa St. Clair

Melissa St. Clair

Paperchaserbiz.com

~Military Spouse Made Beeline to Entrepreneurship. I fully subscribe to the philosophy your network is your number one resource.

My biggest marketing mistake is not having an individual marketing plan for each product/service I want to highlight, therefore, I have created a marketing plan to be repurposed for each campaign.

 

Tweet this Key Take-Away:

Tweet: Create a marketing plan for each product or service you offer. http://bit.ly/2JQhWdx

Create a marketing plan for each product or service you offer.

 

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Tracy Osbourne

Tracey Osborne

DaringWomaninc.com

~Known for her honest, open, and bold approach to women empowerment, Tracey Osborne is a women’s trauma and empowerment coach, and the driving force behind the Daring Woman Movement™

My biggest mistake was to stop marketing when I thought my business had enough clients. When it came time to fill a spot, I had to start marketing all over again. So, my advice is never stop marketing.

Tweet this Key Take-Away:

Tweet: Never stop marketing. http://bit.ly/2JQhWdx

Never stop marketing.

 

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Kristi Dosh

Kristi Dosh

GuideMyBrand.com

~I help entrepreneurs and authors position themselves as experts and become more visible for that expertise so they can achieve their business and revenue goals.

My biggest marketing mistake, in the beginning, was definitely trying to be everything to everyone. It’s easy to think that you can get more business by appealing to a larger audience, but I found the exact opposite to be true: the more niche I became, the more people I had wanting to work with me.

Most people want to hire an expert – someone they know can get them results – not a generalist who’s probably good at a lot of things, but not the expert at any one thing.

My best marketing advice is to find your niche. For me, it’s solopreneurs and nonfiction authors. It can be scary, because it feels like you’re alienating everyone else. But in reality, you’re positioning yourself as the person who can solve very specific problems, and that’s exactly what clients are looking for.

Tweet this Key Take-Away:

Tweet: People want to hire an expert, not a generalist who’s probably good at a lot of things. http://bit.ly/2JQhWdx

People want to hire an expert, not a generalist who’s probably good at a lot of things.

 

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Sharon Reid

Sharon Reid

Heart Health Coach | Threeheartsonebeat.com

~My mission is to provide the most preferred and valued holistic solution- oriented CPR Training, Relationship Coaching and Healing services targeting the physical, emotional and spiritual heart, for optimal health, love and life.

My biggest mistakes are procrastination which created perfection paralysis and the big Ooops – inconsistent marketing! I’ve begun to hold myself accountable using my daily planner and using my circle of support.

Tweet this Key Take-Away:

Tweet: Procrastination creates perfection paralysis http://bit.ly/2JQhWdx

Procrastination creates perfection paralysis

 

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Althea McIntyre

Althea McIntyre

TheBestCareerforMe.com

~Althea is a Chicago-based Business Coach who helps Christ-centered Female Coaches, Consultants and Experts stop leaving money on the table, close more sales and make money in their business God’s way.

My biggest marketing mistake was not choosing one ideal client. I was afraid to choose just ONE ideal client. I thought in the back of my mind that by narrowing my focus I’d miss or lose out. Plus a part of me was afraid to express my authentic self in my marketing. My messaging was watered down as I was trying to be all things to all people and my marketing wasn’t as effective as it could have been in attracting the clients I really and truly wanted to work with.

I’ve avoided this happening again by first seeking God for clarity of who He called me to coach and mentor, then doing market research with my ideal client so I knew what they wanted, valued and were ready to buy, and then finally speaking to just ONE ideal client in my marketing. Now my marketing is much more effective in repealing non-ideal clients and attracting ideal clients.

Tweet this Key Take-Away:

Tweet: Seek God for clarity of who He has called you to coach and mentor. http://bit.ly/2JQhWdx

Seek God for clarity of who He has called you to coach and mentor.

 

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Lucinda Cross

Lucinda Cross

Author| Keynote Speaker| Media Personality| Brand Pusher| Marketing Coach | LucindaCross.com

~Recipient of the Life Time Achievement Award from former President Barack Obama. She is a highly sought after International Speaker and Lifestyle Business Coach.

My biggest marketing mistake was not putting together a marketing plan for my business as well as not sharing my ideas and plans with

my team in advance. Marketing is not about winging it month to month or week by week. It was important for me to put together a strategic plan of action for my marketing. I do a well thought out marketing plan every 6months and I share the plan with my team. This way we are all on the same page and they hold me accountable for executing the plan without having shiny object syndrome.

Tweet this Key Take-Away:

Tweet: Marketing is not about winging it month to month or week by week. http://bit.ly/2JQhWdx

Marketing is not about winging it month to month or week by week.

 

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Bernadette Harris

Bernadette Harris

Forensic Accountant ♦ Keynote Speaker ♦ Bestselling Author of “Did You Hire a Fraud?” ♦ Accounting Instructor TrustBernadette.com

~I’m an expert at taking complex business and accounting subjects and making them simple and fun!

Biggest mistake:

I did not market my second book like I did the first one. I assumed the audience from my first book – business owners – would be interested in my second book. They were not. This assumption caused me to be a lot more laid back on the promotion of the book, and my sales tanked. I still have copies from the first print run. Ouch!

The fix:

When I published my third and fourth book, I marketed the heck out of them. I got clear on who my target audience was, and I positioned my book as a solution to a problem they were having. Sharing my journey of publishing the book on social media and via my newsletter garner lots of interest. It took four books to get it right totally, but that book became a #1 bestseller on Amazon.

Tweet this Key Take-Away:

Tweet: Get clear on who your target audience is, and position your book as a solution to a problem they want solved http://bit.ly/2JQhWdx

Get clear on who your target audience is, and position your
book as a solution to a problem they want solved.

 

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Marissa Stone

Marissa Stone

TheSystemsLounge.com

~Inside her programs she helps business owners create lead generation, automation, marketing and client retention strategies using dynamic media tools that increase traffic, improve customer engagement and brand loyalty, and develop and optimize business processes and procedures so they can maximize their productivity gain and retain clients and 10x their revenue.

I run an annual women’s business systems summit which is poised to reach over 750,000 people in 2019, but it was not always this successful. My marketing mistake happened in year one of the summit when I failed to collect the links I needed to be able to tag my speakers in my marketing efforts across the web. By failing to tag the speakers inside the summit, I missed out on an amazing opportunity to extend my reach across multiple platforms with these new audiences. Now that we are moving into our 4th year, I make sure to collect all links for each of the channels where my speakers maintain a following. I also collect the number of followers they have on each channel which offers us a baseline metric from which to begin our marketing efforts.

Likewise, by posting on each of the channels represented and tagging each of my speakers to reach new audiences we are able to push the summit out so that we can empower even more women across the globe with the systems they need to accomplish their goals. Marketing is a numbers game and the more you know the better your return on your investment.

Tweet this Key Take-Away:

Tweet: Marketing is a numbers game and the more you know the better your ROI. http://bit.ly/2JQhWdx

Marketing is a numbers game and the more you know the better your ROI.

 

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Kelly Roach

Kelly Roach

Motivational Speaker / Sales Trainer/ Team Performance Improvement  | KellyRoachCoaching.com

~I Help Entrepreneurs And Business Owners Start And Scale Their Businesses So They Can Create True Lifestyle Freedom

One of the biggest marketing mistakes our company made was buying into the big marketing maze of webinars. Starting out in a business you think the only way to launch a program or course is to set up a crazy webinar filled with tech problems, hours of stress and not making a connection with your audience. This past year we started to simplify our process.

Live Launch Method is built on two things: two-way engagement and intuition. It allows you to cut the tech and complicated setup and start actually talking to and building a genuine connection with the people who will buy from you. It’s real and authentic, and it is wildly profitable for both us and our clients who are learning and leveraging the process!

Tweet this Key Take-Away:

Tweet: Use technology to build a genuine connection with the people who will buy from you. http://bit.ly/2JQhWdx

Use technology to build a genuine connection with the people who will buy from you.

 

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Karen Davis

Karen Davis

CurryDavisGroup.com

~Karen Davis serves as the President, CEO, & Principal Consultant for Curry Davis Consulting Group, where she successfully managed a $20.5 million stimulus project for United Way of Metropolitan Atlanta and the Department of Human Services which served 17,000 families.

Curry Davis Consulting Group was not part of the marketing world until about 3 years ago after being in business for 7 years. That was a mistake! Having a website and online presence is essential. We needed to promote who we are and what we do. With that being said, we decided to invest in a professional web design that fully captured our services and started a blog to share insight on the project management field. We also started using social media to promote our work which led to marketing opportunities inside of our work.

Tweet this Key Take-Away:

Tweet: Having a website and online presence is essential. http://bit.ly/2JQhWdx

Having a website and online presence is essential.

 

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Short on time? Download a PDF version of this blog post and go through it at your own pace.

 

 

 

Patty Lennon

Patty Lennon

Intuitive Business Coach/ Small Business Expert | KeynoteSpeaker | PattyLennon.com

~I believe that the time has come for purpose-driven entrepreneurs to create great wealth through their businesses in a way that nourishes their souls.

For YEARS I did not put marketing out into the world fast enough because I was trying to make it perfect. I worried about judgement. Over time I learned that great marketing came from the average marketing I created and then learned from. Once I figured that out, I changed the definition of good marketing to “marketing that goes out into the world to serve my people, that I then learn from and improve to further serve my people.”

So my biggest mistake was judging my marketing based on the sales it created. I changed my point of judgement to “is this designed to serve?” And once I’ve put it out in the world asking, “how can I make it better?” That is what helped me overcome that mistake 🙂

Tweet this Key Take-Away:

Tweet: Start marketing now, there is no perfect. http://bit.ly/2JQhWdx

Start marketing now, there is no perfect.

 

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Stephanie Liu

Stephanie Liu

Digital Marketing Strategist | LightsCameraLive.com

~As a Master NLP Coach, Stephanie is one of the most sought-after speakers on live streaming, known for her dynamic stage presence and cutting-edge Facebook engagement tactics. She has spoken at Social Media Marketing World, Midwest Digital Marketing Conference, Social Media San Diego, and helps entrepreneurs go from unknown to unforgettable with live video.

As a speaker, I tend to travel a lot which is why I love virtual summits. You can film an interview from the comfort of your office without having to get in stuck in traffic. Unfortunately, my biggest mistake when participating in these virtual summits was not asking for the list of registered participants. Had I asked for a list of registrants, I would have been able to grow my email list much faster. In the past, I’d offer a lead magnet or free consultation but participants would only see that if they watched the session. When you’re competing with ten other speakers in a summit, attendees may take longer in taking advantage of your offer and miss out. If you ask for the email list up front, you can easily nurture those participants while they’re still enjoying the summit and get your offer right in front of them.

Tweet this Key Take-Away:

Tweet: Ask the virtual summit host for participant's name and emails. http://bit.ly/2JQhWdx

Ask the virtual summit host for participant’s name and emails.

 

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Rebecca Britzi

Rebecca Britzi

RGbrizi.com

~With both Italian and American citizenship, I grew up in Switzerland attending British, Swiss and American schools. My upbringing was a natural education in avoiding “lost in translation” moments by verifying information before assuming I understood it.

Thinking that it was about me.

Thinking that my services, my benefits, my virtues, were what mattered to my clients, or what would get me new business.
Once I stopped working on me and started working on my clients, everything changed. It sounds simple but is hard to put into practice: am I describing my business from the point of view of my clients, or my own? Am I talking about problems my clients face every day, that may have nothing to do with me initially? Do I understand what happens before and after a client engages me?

The way I avoid the trap of being brand- or product-focused, and instead staying solution-focused, is to always ask myself what happens for the client after I have left the room. That is what I talk about now with clients and prospects. It resonates with them, it tells them what I do in their context rather than mine, and it shows that I understand them.

Tweet this Key Take-Away:

Tweet: Show your clients you understand their needs by staying solution-focused. http://bit.ly/2JQhWdx

Show your clients you understand their needs by staying solution-focused

 

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Denise Marsa

Denise Marsa

KeyMediaPublicRelations.com

~Owner KeyMedia Public Relations Accelerating & Elevating Our Clients Success PR, Marketing & Production
Representative Since 2014 for Dr. Kela Henry, Family Doctor, Best-Selling Author, and Speaker

Clients always worry about their budgets, and they are always looking to keep costs down. If you understand all aspects of budgets, no need to worry. You create a realistic overall budget and you stick to it. Worry is a tough collaborator and it can cause for decisions based on emotions and not statistics or needs. My belief is plan for the year. Some think hiring a PR company is all they need. It is a part of the team. I offer many services, especially on the creative spectrum, and part of my work in PR, marketing and production, is to bring together the entire aspect and goals of a campaign. In the past I may have worked with a client’s “friend” who was a videographer, or musician, book editor, because it may have been less expensive. My work ended up being doubled because those individuals did not have the experience or scope needed to bring the content to the level I/we were seeking. I now discuss all budgets not only my own company’s work, all budgets, with new and existing clients, so we are on the same page with what it costs to have success. Your content needs to stand out, and that means going with more original content and talent that can deliver on your and your client’s vision.

Tweet this Key Take-Away:

Tweet: All budgets need to be discussed so everyone is on the same page with what it costs to have success. http://bit.ly/2JQhWdx

All budgets need to be discussed so everyone is on the same page
with what it costs to have success.

 

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Stacey Ruth

Stacey Ruth

Acclaimed marketer, entrepreneur and award-winning author | Insideoutsmart.com

~Your business is your baby, and you are both worth the investment of your focus, commitment, and intention.

I named my first agency The Wow Factory. It was a great name, got people’s attention, and they loved the play on words, providing the “wow factor” to my clients. Only problem was the word “factory” felt like a commodity, the logo had a factory-esque gear in it, and I ran it like a sweat shop too. About 3 (long, grueling) years in, we rebranded – we didn’t rename ourselves, but we eliminated the gear and diminished the word “factory”, so the first thing you saw was “wow”. Our revenue and profits nearly doubled in less than 12 months.

Tweet this Key Take-Away:

Tweet: Your name reflects your brand, choose carefully. http://bit.ly/2JQhWdx

Your name reflects your brand, choose carefully.

 

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Nadine Mullings

Nadine Mullings

The B.E.S.T. Marketing Strategist | NadineMullings.com

~I am passionate about helping YOU to successfully market and promote your business. We take care of your MARKETING, so you can take care of BUSINESS!

My biggest marketing mistake was not having a clear message of value for my target audience. A large part of marketing is knowing the needs of your market and clearly articulating how you can help. Once I
understood WHO my market really was and WHAT they needed, I had to learn HOW to clearly get my message out to my market. Without having a clear message that resonates with your audience, your marketing will not be successful.

Tweet this Key Take-Away:

Tweet: Understand WHO your market really is, WHAT they need, then learn HOW to clearly broadcast our message. http://bit.ly/2JQhWdx

Understand WHO your market really is, WHAT they need,
then learn HOW to clearly broadcast our message.

 

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Which specific piece of advice helped you the most?
And which ones are you going to implement right away?

 

biggest marketing mistakes

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